About
Highly accomplished Digital Product Designer with over 15 years of experience, specializing in end-to-end product design, from strategic user experience and interface design to prototyping, branding, and implementation. Leveraging a strong foundation in front-end development, I excel at transforming complex challenges into clear, effective, and refined design solutions. My approach is rooted in rigorous research and iterative development, fostering collaborative environments to deliver measurable, impactful results for diverse clients and products.
Work
Design Consultant
|UI, UX, Branding, Product Design
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Summary
Providing expert consulting in UI, UX, Branding, and Product Design, contributing to the strategic vision and successful execution of client projects.
Highlights
Directed and delivered large-scale UI/UX and product design initiatives for high-profile clients including Airbnb, CityHub, Dan.com, Dropbox, Guerrilla Games, Jobseeker.com, Riverside, Ultimaker, and various startups.
Spearheaded the development of new features and applications for web and mobile platforms, driving innovation and improving user engagement.
Funds Up
|Product Designer
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Summary
Designed comprehensive digital products for Funds Up, a platform connecting founders, angels, investors, syndicates, and partners.
Highlights
Led the comprehensive design of iOS, Android, and web applications, establishing a cohesive brand identity and user experience for a vetted community platform.
Developed intuitive interfaces and user flows that supported the growth and engagement of a diverse professional network.
Tidal
|Design Consultant
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Summary
Consulted for Tidal, a leading music and media streaming platform.
Highlights
Orchestrated a complete redesign and structural overhaul of Tidal's mobile applications (iOS, Android), significantly improving information architecture and user navigation.
Introduced and optimized new music playback features, enhancing the core user experience for a global streaming platform.
Dubsmash
|Senior Product Designer
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Summary
Responsible for iOS and Android user experience and interface design for Dubsmash, a video creation app acquired by Reddit.
Highlights
Drove the iOS and Android user experience and interface design for a viral video creation app, contributing to its successful acquisition by Reddit.
Developed intuitive design solutions that empowered users to create, edit, and share videos effectively, enhancing platform engagement.
Brewbot
|Design Lead
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Summary
Led design initiatives for Brewbot, a consumer electronics company focused on simplifying the beer brewing process.
Highlights
Led branding, identity, interface, and user experience design for Brewbot, a consumer electronics company simplifying beer brewing.
Created compelling digital experiences that translated complex processes into accessible and engaging user journeys.
Product Hunt
|Product Designer
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Summary
Contributed to product design for Product Hunt, a platform for discovering new products, acquired by AngelList.
Highlights
Contributed to the design and launch of updated iOS and Android applications, enhancing existing features and introducing new functionalities.
Improved user engagement through iterative design enhancements and a comprehensive rework of the company logo, contributing to the platform's successful acquisition by AngelList.
Awkward
|Product Designer
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Summary
Designed digital products for Awkward, a software agency.
Highlights
Designed key components and interfaces for high-profile projects, including Message Bus (acquired by SendGrid) and Beam for Reddit (in-house iOS client).
Contributed to the design and development of various in-house projects, demonstrating versatility across different product types and client needs.
Karma
|Lead Product Designer
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Summary
Led product design for Karma, a startup that raised $1M in seed funding.
Highlights
Served as Lead Product Designer, driving interface and user experience design, front-end development, and marketing website initiatives for a startup that secured $1M in seed funding.
Played a pivotal role in the design strategy as part of the Techstars 2012 spring program, contributing to the company's successful growth and funding round.
Mangrove
|Front-End Developer and Designer
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Summary
Developed and designed digital solutions for clients at Mangrove (now IO Digital), a digital agency.
Highlights
Contributed as a Front-End Developer and Designer at a leading digital agency, delivering robust digital solutions for clients including Delta Lloyd and Seachange.
Developed and designed various web applications and interfaces, supporting the agency's portfolio of innovative projects.
Sofa
|Product Designer
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Summary
Designed icons and interfaces for Sofa, a design-centered software company acclaimed for Apple Design Award-winning Mac OS applications, acquired by Facebook.
Highlights
Designed iconic interfaces and user experiences for Apple Design Award-winning Mac OS applications, contributing to the company's reputation for excellence.
Played a key role in the design team of a software company successfully acquired by Facebook, demonstrating expertise in high-quality product design.
i-Aspect
|Front-End Developer and Web Designer
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Summary
Developed and designed websites and web applications for various clients at i-Aspect, a small digital agency.
Highlights
Executed front-end development and web design for a range of clients including FC Utrecht, Profile, and Biketotaal.
Delivered comprehensive web solutions, from conceptual design to implementation, ensuring high-quality user experiences.
Education
Royal Academy of Art (KABK), The Hague
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Bachelor of Arts
Graphic Design
Grafisch Lyceum, Zwolle
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Associate Degree
Digital Communication and Multimedia
Awards
Designer Fund Bridge Alumni (Airbnb, Q2 2014 program)
Awarded By
Designer Fund
Completed the Designer Fund Bridge program, collaborating on projects for Airbnb.
Techstars Alumni (Karma Mobility, Q2 2012 program)
Awarded By
Techstars
Participated in the Techstars 2012 spring program through Karma Mobility, which subsequently raised $1M in seed funding.
Languages
English
Fluent
Dutch
Native
Skills
App and Software Design
Product Design, Software Design, Application Design.
iOS, Android App Design
Mobile App Design, iOS UI/UX, Android UI/UX.
Responsive Web Design
Web Design, UI/UX Design, Frontend Design.
Figma
Design Tools, Prototyping, Collaboration.
Sketch
Design Tools, UI Design, Vector Graphics.
Photoshop
Image Editing, Graphic Design, Digital Art.
Illustrator
Vector Graphics, Illustration, Branding.
Wireframing and Prototyping
UX Design, Interaction Design, User Flows.
HTML
Web Development, Frontend, Markup Language.
CSS
Web Development, Styling, Frontend.
JavaScript
Web Development, Frontend Logic, Interactive Design.
Git & Subversion
Version Control, Collaboration Tools, Code Management.
Branding and Identity
Brand Strategy, Visual Identity, Logo Design.
Interests
Reading & Writing
true crime podcasts, creative writing.
Cycling
bicycle maintenance, bicycle building, riding.
Creative Pursuits
fine arts, video game development, writing.
Emerging Technology & Sustainability
innovation, environmental impact, future trends.